Promote via YT Ads is a paid advertising option that lets you place an ad on YouTube. You can choose a single video or several videos to promote, and you can set campaign goals like increasing views and engagement or driving website traffic. YouTube ads also let you target audiences based on their location, age, gender, parental status and interests.

Real YouTube View Packages

If you’re a vlogger, it might make sense to promote your YouTube content to gain more subscribers and viewers. You can do this by promoting your videos in search results. You can also reach a large audience for a low cost by using TrueView for Reach ads, which are non-skippable, 15-20 second video ads that are charged on a view basis.

Other ad formats include Bumper ads, which are 6-second unskippable video ads that appear before a user’s intended video; Sponsored Cards, which display products or services related to the video (like mascara for a makeup tutorial); and Display Ads, which are desktop-only ads that appear in the right column of the Google Display Network (GDN) or beside a YouTube video. You can also use a CPV pricing model for remarketing, which allows you to target people who have previously watched your video.

You can add call-to-action overlays to your YouTube videos that direct users to a landing page, product page, information page or career page. You can also create a YouTube end slate, which is an ad that encourages people to subscribe to your channel, follow you on social media and more.